ON DISPLAY is a world-wide movement launched by the non profit organisation Heidi Latsky Dance. Its mission is to create an invigorating worldwide network of diverse individuals who proudly exhibit who they are.
Every day we see people on display on magazine covers and billboards and we KNOW we are not reflected in those images. It’s time we own our truths, imperfections, and fierceness.
Through replicas of ON DISPLAY and internet interaction on social media the organization aims to unify and change the experience of being “on display”. As their ambassadors collectively take back what it means to be stared at or to engage with an unexpected body, they collectively shift the perception of beauty.
We’ve always been taught not to stare; not to look at someone deeply because it might offend them; that if someone “different” catches our eye we have objectified them. This is the life of the viewer.Alternatively, should we possess a birthmark, a glorious height, or unknown disability we risk being too noticeable and often ostracized or worse. This is the life of the viewed. In both lives there is a harsh limitation where one does not have the time to see beyond mere characteristics and the other cannot be seen as anything but other.
How can ON DISPLAY possibly create a safer space for both to really look?The installation operates in silence and does not require lighting or “set”, instead it resonates in a scant host space to reference how easy it is to put people on display. It can last anywhere between half an hour to 2 hours. In our experience multiple, shorter installations throughout the day are effective. ON DISPLAY had two forty-five minute installations at the UN and a 2 hour installation at NYU the same day, for example. Performers will occupy the venue in the manner of a sculpture court or garden and oscillate their movement between stillness and an iconic pose. With an accompanying sign that explains the installation, passersby can take a moment and question their norms.
Want to become an Ambassador for ON DISPLAY in Montréal?An Ambassador organizes every aspect of the installation in their city by:
- Securing a space
- Recruiting performers
- Getting a director
- Marketing the event