21st Jun 2018

Green Transportation: New York City and Paris find Montréal idea compelling

While electric trucks get front page coverage with their futuristic looks (and exorbitant costs), Effenco is out to conquer the world with a hybrid solution that is both clean and cost-effective.

The solution is an electric module called Active Start-Stop that is installed on commercial vehicles and heavy trucks (waste collection truck, public transit vehicle, delivery vehicle, cement truck, etc.). As soon as the truck comes to a stop, its primary engine shuts off and the Active Start-Stop system takes over to operate the truck/vehicle equipment (dump unit, arms, doors, lifters, mixers). Result: Less noise, less GHG emissions and 15–35% in fuel savings.

Major cities like Montréal, Chicago and Paris were quick to grasp the benefits of such a unique solution. Some 150 dump trucks in service in Greater Montréal are equipped with the system. New York City included the technology in the specifications for replacing its fleet of 1,100 dump trucks in 2019. This requirement sounds like a promise to Effenco. 

Founded in Montréal in 2006 by three car enthusiasts and former colleagues at the École de technologie supérieure engineering school, Effenco has won several contests and bursaries for its revolutionary innovation, including the Pierre Péladeau Bursary and the Mayor of Montréal Bursary. Effenco was supported by incubator Centech when it first started and funded by private capital. The company has 35 employees and may hire 30 more in the following months.

“California is one of our biggest target markets and we just opened an office in Los Angeles,” explained Benoît Lacroix, co-founder and Vice-President, Sales and Marketing. “From the outset people were interested in 100% electric, but then the local players realized that a gradual solution such as Effenco’s is more affordable, more profitable, and thus more realistic.”




To learn more

How to convert a fleet to electric

Article in Les Affaires (in French)


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